User enrollment journey
A research-based, tested, interactive prototype
This is the product of research I conducted on the Desafío Latam website, an IT-development bootcamp I enrolled at. The task was to look at the site with a critical eye and identify user pain points regarding the goal of conversion.
After user testing, the insights and conclusions obtained during the research stages were applied in a interactive prototype.
You can go over a more detailed explanation of the research process here.
Figma interactive prototype. Below are screencaps of all components, style sheets and user flows. You can have a closer look by accessing the Figma document here.
It was important to preserve the topography and key colors of their established brand identity, however colors were muted a little to increase accessibility. Below are some pictures of the style guide after small modifications, the component library I created to build this mockup and the user flow I based this whole thing on.
